Kia will be supporting bespoke pageant building specialist Bui Bolg, who will build the ‘The Future that Moves Us’ parade pageant for this year's St. Patrick National Parade in Dublin.
Under Kia’s brand vision to provide sustainable mobility solutions and commitment to carbon neutrality by 2045, the three-part pageant will take us into the near future as we explore the equilibrium between nature and humans and the hope we hold for harmony and balance on our planet
This innovative pageant will be 100 metres in length and consist of three themed floats:
• A Future with Creativity
• A Future with Nature
• A Future with Oceans
There will be 70 performers dressed in themed costumes & props, who will perform on the street alongside the different themed floats.
Creativity is at the heart of our future technologies. Taking inspiration from Kia’s ‘Opposite’s United’ design philosophy and the 'Power to Progress' design principal we will examine how human and electronic minds meet and can harness technology to innovate new designs through experimentation and creativity.
Imagine what Dublin might look like if our landmark spaces became entwined with nature. Just as nature is changing the way we at Kia build products to create a more sustainable future, the ‘A Future of Nature’ float will aim to inspire our citizens to take notice and protect the natural environment that surrounds us daily.
Plastics are one of the largest threats our oceans face today. Only 9% of plastic waste is recycled worldwide and the rest is either incinerated or ends up in our oceans and environment.
As global partner with The Ocean Cleanup, a non-profit organisation that rid the world of ocean plastic, the ‘Future of Oceans’ float will demonstrate how human innovation is creating solutions to save our oceans. As a statement of Kia’s ongoing commitment to sustainability, we co-create value out of the plastic from the ocean by upcycling them into our vehicles.
Taking inspiration from the ‘Future of Nature’ parade pageant piece, Kia will create a contemporary living wall of nature and urban landscape around the all-electric Kia EV6, which will be on display in the Festival Quarter in Collin’s Barracks for the duration of the weekend
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