Kia Independent Cinema
Independent cinema partnership
Kia’s partnership with independent cinema champions venues across the UK, bringing people together through film. From local screenings to national celebrations with the British Independent Film Awards (BIFA), our partnerships help connect audiences with stories; inspiring the voices and communities shaping film culture.
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Cinema of the Year
Through its ongoing collaboration with the British Independent Film Awards (BIFA), Kia helps celebrate independent cinema, filmmaking and the stories behind film talent. Together, we connect audiences through the power of the big screen, supporting the venues that bring local cinema communities together.
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The BIFA Podcast
Steve Hicks, Marketing Director at Kia UK: "Supporting independent cinemas allows us to connect with audiences in a powerful, human way: on the biggest screen, at the heart of local communities … this partnership doesn't just help us drive visibility; it reflects our commitment to creativity, accessibility and inclusive storytelling, while continuing to deliver real impact for cinemas, cinemagoers and the Kia brand."
Celebrating independent cinema with the BIFA
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Independent Cinema Community
Independent cinemas do more than show films; they create moments that bring people, places and stories together. Kia supports venues across the UK that help local film culture thrive, including curated screenings, exclusive content and big-screen experiences. Through initiatives such as Create with Picturehouse cinemas, we also help open doors for emerging talent and the next generation of independent filmmakers.
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BIFA partnership: BIFA Cinema of the Year Award
Supported by Kia, the Cinema of the Year Award at the British Independent Film Awards shines a light on the venues creating unforgettable big-screen experiences for their communities. Open to UK cinemas, the award celebrates the passion, creativity and local connection that make independent cinemas such an important part of film culture. It recognises the venues helping audiences discover new stories, champion independent film and keep cinema communities thriving.
Sam Claflin presents Cinema of the Year Award to Magic Lantern Cinema
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The BIFA Podcast:
The Kia-supported BIFA podcast gives a platform to voices across the film industry to share their inspiring stories. With honest conversations with actors, directors and creatives, the podcast offers insights into independent filmmaking. It aims to inspire the next generation and celebrate those shaping film culture today.
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