Independent cinema perfectly mirrors Kia’s core values of creativity, innovation, and community. By partnering with independent cinema, Kia reinforces its 'Movement that Inspires' messaging and takes customers on inspiring journeys, entertaining communities, and supporting local businesses.
Since Spring 2022, we have worked with Digital Cinema Media (DCM) on a fully immersive partnership to support both local cinemas and their communities. This partnership is a hallmark of Kia's dedication to the independent film world. By supporting these venues and their unique offerings, Kia can enrich the cinematic experience and reinforce its role as a key player in the world of independent cinema. With our 60 second gold spot, Kia continues to champion the spirit of independent filmmaking, ensuring that diverse and compelling stories reach the big screen and resonates with audiences